Website Copywriting
For the site that has to explain your business in the first ten seconds — not the fifth page.
Your homepage, about page, and core service pages, written so a first-time visitor understands what you do and why you’re different before they open another tab. Not a template with your logo on it — copy built from what’s actually true about your business.
Who this is for
- You have been burned by copy that "sounds fine" but says nothing specific.
- Your homepage reads like every competitor’s — generic value language, no clear reason to pick you over the next tab.
- You’re relaunching or building a new site and copy is the thing everyone’s waiting on.
- If you’re an agency or freelance developer building this site for a client: hand us your content structure and deadline — we write to it directly, without needing a seat in your client call.
What's included
- A written kickoff brief covering audience, offer, and competitors, agreed before drafting starts
- Full first draft of every page in scope, written by your assigned writer
- One structural edit pass before you see the draft — not a proofread
- SEO-friendly headings and a meta description draft for every page
- Defined revision rounds (1 / 2 / 3 by tier)
- Full ownership of the finished copy on final payment
How this one runs
Kickoff brief
You answer a short brief on your audience, offer, and competitors. We ask follow-up questions before a word gets written, not after.
Draft
Your assigned writer drafts every page in scope, in order, built from the brief — not a generic template with blanks filled in.
Edit
The same writer cuts their own first draft down to what a first-time visitor actually needs, in the order they need it. This is the pass most competitors skip.
Revision & delivery
You get your included rounds to redirect anything that’s off, then final files and full ownership.
A 40-person dental group in northwest Ohio
A 40-person dental group in northwest Ohio came to us with a homepage that read like every other practice’s homepage — friendly staff, quality care, convenient locations, and no reason to pick them over the practice two exits down. We rewrote the home, about, and service pages around what actually made them different, and built a one-page messaging framework so every page said it the same way. Consult-request form submissions were up 31% in the quarter after relaunch.
Packages
ESSENTIAL
$1,450.00Up to 3 pages
- Homepage + 2 supporting pages (e.g., About, Services)
- Delivery
- 5 business days
- Revisions
- 1 round included
Digital delivery — no shipping. Cancellation & revisions →
PROFESSIONAL
$3,200.00Up to 7 pages
- Homepage + up to 6 supporting pages
- A short messaging pass before drafting so every page pulls from the same story
- Delivery
- 10 business days
- Revisions
- 2 rounds included
Digital delivery — no shipping. Cancellation & revisions →
AUTHORITY
$5,900.00Up to 14 pages + messaging pass
- Up to 14 pages, site-wide
- Full messaging pass (positioning, voice, key phrases) before drafting
- Delivery
- 15–20 business days
- Revisions
- 3 rounds included
Digital delivery — no shipping. Cancellation & revisions →
CUSTOM
More than 14 pages, or a hard launch date?
More than 14 pages, a multi-site rebuild, or a launch on a hard deadline — tell us the scope and we’ll quote it directly.
Talk through scopeFrequently asked questions
Will this sound like generic AI copy with our name on it?
No — we write from your actual kickoff brief (your offer, your customers, your competitors), not a generic template. If you can point to a sentence and say "that could be any business," it goes back for a revision round.
What happens if I don’t like the first draft?
You get your included revision rounds to redirect it — more structure, different emphasis, a different opening, whatever’s off. We’re not done until you approve the draft, within the defined number of rounds.
Do I need a finished brand or style guide first?
No. The kickoff brief asks the questions we need — audience, offer, competitors, any existing brand notes. If you don’t have a formal brand guide yet, Professional and Authority include a short messaging pass that effectively builds one as we go.
Can you write for a site my developer or agency is already building?
Yes — this is one of the two services agencies and freelance developers subcontract to us most often. Give us your content structure or CMS field list and a deadline, and we write to it directly.
Do you build the website too?
No — we write the words, not the site. We deliver copy in a doc, organized by page and section, ready to drop into whatever platform you’re using.
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