How a project actually runs, start to finish.
Five steps, the same for every service.
The five-step process
- 01
Kickoff
After you buy a package (or we agree custom scope), you get a short written brief to fill out — your audience, your offer, your competitors, and any existing brand notes. We ask follow-up questions here, before any drafting starts, not after you've seen a draft that missed the point.
- 02
Draft
One writer is assigned to your project at kickoff. They write the full first draft against your brief, start to finish — not a template with blanks filled in, and not handed off partway through to someone else.
- 03
Edit
The same writer edits their own first draft against one question: what does the reader actually need, in what order? Sentences that don't earn their place get cut. This pass is the actual product — not a proofread, a structural edit.
- 04
Revision
You get your package's included revision rounds (1, 2, or 3, depending on tier) to redirect anything that's off — more structure, a different opening, a different emphasis. We're not done until you approve the draft within that number of rounds.
- 05
Delivery
You receive final files, formatted for wherever the copy is going (your CMS, your ESP, your ad manager). Ownership of everything transfers to you on final payment. No license, no attribution, no ongoing fee.
What we need from you
- Any existing brand notes, style guide, or examples of copy you like (or don't)
- Access to whatever the copy is going into, if relevant (a doc, a CMS, a shared drive) — not required, just faster
- One point of contact who can turn around feedback within your revision window
- Honest answers on the kickoff brief — the vaguer the brief, the more a first draft has to guess
Timeline by tier
- Essential — first draft
- 5 business days
- Essential — revisions
- 1 round
- Professional — first draft
- 10 business days
- Professional — revisions
- 2 rounds
- Authority — first draft
- 15–20 business days
- Authority — revisions
- 3 rounds
Days count from when you return your completed kickoff brief, not from purchase. Revision turnaround runs separately, usually 2–4 business days per round depending on scope.
The edit is the product — here's exactly what that means.
Every package includes a defined number of revision rounds: one at Essential, two at Professional, three at Authority. That's not a corner we're cutting — it's the opposite. A first draft is what a business wants to say about itself. The draft that actually works is what's left after someone cuts it back to only what the reader needs, in the order they need it. That's the edit, and it's built into every project as a separate, real pass — not a spellcheck before we send the file. Revision rounds are yours to use within 30 days of delivery; requests after that window are treated as new scope and quoted separately. We don't offer "unlimited revisions" — nobody can actually deliver that promise, and a package that claims to has either priced it into the number somewhere you can't see, or plans to cut corners on the first draft to make room for endless redos. We'd rather tell you the real number upfront.
Frequently asked questions
What happens if I go over my revision rounds?
Additional rounds are quoted separately at that point — usually a fraction of the original package price. Most projects don't need it; the defined rounds exist because most feedback fits inside 1–3 focused passes when it's specific.
Can the timeline be expedited?
Sometimes, for an additional fee — ask at kickoff, not after you've already bought the standard timeline, since expediting depends on what else is in the schedule that week.
What if I miss the window to give feedback?
Nothing expires immediately — but revision rounds do need to be used within 30 days of the relevant delivery. If you know you'll be slow to respond, say so at kickoff so we can plan the schedule around it.
Do you work directly with our designer or developer?
We're glad to coordinate directly if it speeds things up — send us their contact or loop them into the kickoff brief. It's not required; most projects run fine with copy delivered as a document and handed off by you.
