Email & Newsletter Copywriting
For the sequence that’s supposed to run on its own — and the newsletter that keeps almost dying.
Welcome sequences and recurring newsletters written to sound like one specific person, delivered on a schedule you don’t have to chase. Not another "Welcome to the family!" template.
Who this is for
- Your welcome sequence reads like every SaaS onboarding email you’ve ever gotten, and you know it.
- Your newsletter has died at least once because the person writing it got busy or left.
- You want emails on a predictable schedule without personally following up on a freelancer’s inbox every month.
What's included
- A sequence or cadence plan agreed before drafting (how many emails, how often, what each one’s job is)
- Full drafts written in your voice, from your actual product and customers — not a generic lifecycle template
- Subject line variants on key sends
- One structural edit pass per batch before delivery
- Defined revision rounds (1 / 2 / 3 by tier)
- Delivered ready to load into your ESP, formatted by send
How this one runs
Cadence brief
We agree what each email’s job is before writing any of them — a sequence with five emails that each repeat the same pitch isn’t a sequence.
Draft
Each email is drafted to do its one job, in your voice, using your actual product and customer language.
Edit
We cut anything that reads like a template with your name pasted in, and tighten subject lines that would otherwise get ignored.
Delivery & cadence
Emails arrive ready to load into your ESP, on the schedule your tier includes, with revision rounds available.
46%
A DTC home-goods brand, ~2,000 SKUs
The same DTC home-goods brand from our landing-page work handed us their five-email welcome sequence next — unchanged for over a year. We rewrote it to sound like the founder actually talking, cut it from seven emails to five, and resequenced the offer to land after trust was built instead of in email one. Open rates were up 46% against the sequence it replaced.
Packages
ESSENTIAL
$950.005-email welcome sequence
- Subject line variants
- Delivery
- 5 business days
- Revisions
- 1 round included
Digital delivery — no shipping. Cancellation & revisions →
PROFESSIONAL
$2,200.0012 emails / quarter
- Mix of sequence + newsletter emails
- Cadence plan
- Delivery
- 10 business days for the first batch
- Revisions
- 2 rounds included
Digital delivery — no shipping. Cancellation & revisions →
AUTHORITY
$3,900.00Lifecycle program + monthly newsletter
- Full lifecycle program (welcome + key trigger emails)
- Recurring monthly newsletter
- Delivery
- 15–20 business days for the first batch
- Revisions
- 3 rounds included
Digital delivery — no shipping. Cancellation & revisions →
CUSTOM
Need a segmented, multi-track program?
Multiple lifecycle tracks, a segmented program, or more than monthly cadence — tell us the volume and frequency.
Talk through scopeFrequently asked questions
Will this sound like a template with our logo swapped in?
That’s exactly what we’re trying to avoid — every sequence is drafted from your actual product, customers, and tone, not a generic SaaS lifecycle template. If a line could belong to any company, it gets cut in the edit pass.
Do you manage the schedule or just write the emails?
We write and deliver on the schedule your tier includes; loading them into your ESP and managing send timing is on your side, since we don’t have platform access as part of the base package.
What happens to our newsletter if the person writing it gets busy again?
That’s the actual failure mode this service replaces — your writer is assigned for the length of the engagement, and the Authority tier’s recurring cadence means it’s scheduled work on our side, not a favor that falls off when things get busy.
Can you write for our specific email platform?
We format for whatever platform you use — send us your template constraints (character limits, merge fields, block structure) at kickoff and we write to fit them.
How many subject line options do we get?
Variants are included on key sends (typically the first and any promotional email) across every tier; if you want variants on every single send, mention it at kickoff so it’s scoped correctly.
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