Landing Page & Sales Page Copywriting
For the launch where the page itself has to do the selling.
One page, built around the specific hesitation your reader already has open in another tab — not the features your team is proudest of. Comes with headline variants to test, not just one guess.
Who this is for
- You have a launch, a campaign, or an offer with a firm date, and the page itself is the offer.
- Your current page leads with what the product does instead of what’s stopping the reader from buying it.
- You want headline options to test, not a single draft you have to hope works.
- If you’re an agency or freelance developer building this page for a client: hand us the brief and the deadline — we write to your structure and don’t need a seat in your client call.
What's included
- A structured brief on the offer, the audience, and the specific objections we’re writing against
- A full first draft, ordered around the reader’s actual hesitation, not internal talking points
- Headline and hero variants to test (count depends on tier)
- One structural edit pass before you see the draft
- Defined revision rounds (1 / 2 / 3 by tier)
- Delivered copy-ready, section by section, matched to your page structure
How this one runs
Brief
You tell us the offer and who it’s for; we ask what the reader’s actual hesitation is before we write a word against it.
Draft
We structure the page around that hesitation, in the order the reader will actually raise it — not the order your team wants to talk about it.
Edit
We cut it down to only what earns its place on a page whose only job is one action.
Variants & delivery
You get headline/hero variants to test plus your included revision rounds, then final files.
34%
A DTC home-goods brand, ~2,000 SKUs
A DTC home-goods brand with about 2,000 SKUs was running a launch page that opened with three paragraphs about the company’s manufacturing process before it ever mentioned what the product actually solved. We rewrote it around the one hesitation real buyers had and moved it to the top. Landing-page conversion rate was up 34% in the eight weeks after the new page replaced the old one.
Packages
ESSENTIAL
$1,200.001 landing page
- Full draft + edit pass
- Delivery
- 5 business days
- Revisions
- 1 round included
Digital delivery — no shipping. Cancellation & revisions →
PROFESSIONAL
$2,750.00Sales page + 2 headline variants
- One longer-form sales page
- 2 headline/hero variants to test
- Delivery
- 10 business days
- Revisions
- 2 rounds included
Digital delivery — no shipping. Cancellation & revisions →
AUTHORITY
$4,600.00Sales page + 3 ad sets + 2 emails
- Sales page
- 3 paid-ad copy sets built from the same page
- 2 launch emails
- Delivery
- 15–20 business days
- Revisions
- 3 rounds included
Digital delivery — no shipping. Cancellation & revisions →
CUSTOM
Multi-page funnel, or a non-negotiable date?
Multi-page funnels, a full launch sequence across several channels, or a hard non-negotiable date — tell us and we’ll quote the real scope.
Talk through scopeFrequently asked questions
Can you write this against wireframes my designer already built?
Yes — send the wireframe or an existing page structure and we write to fit it. We can also write first and hand you a structure to design around; either order works.
What if the page doesn’t convert once it’s live?
We can’t control your traffic quality, offer, or price — those are outside what copy alone can fix. What we guarantee is the structure: the page will be built around your reader’s actual objection, with the included revision rounds to adjust anything that reads off before you launch.
How many headline variants do I actually get?
Two at Professional, three ad-set variants plus the page at Authority. Essential is one focused page, no variants — add a round or step up a tier if you want options to test.
Do you also build or design the page?
No — we write the words. Copy is delivered organized by section (hero, subhead, body, CTA) so it drops straight into whatever page builder or CMS you’re using.
We need this in 5 business days including revisions — possible?
Essential ships a first draft in 5 business days from kickoff; that’s the draft, not draft-plus-revisions. If your hard date needs revisions included in that window, say so at kickoff and we’ll scope the timeline honestly rather than promise something we can’t hit.
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