Ad & Social Media Copywriting
For the campaign that needs volume without a rotating cast of cheap freelancers.
A batch of hook-led, on-brand short copy built from the same messaging your website runs on — not a separate, off-brand voice for social.
Who this is for
- Your ad copy is either generic ("Shop Now," "Limited Time Offer") or wildly inconsistent because it’s outsourced piecemeal to whoever was cheapest that week.
- Your social copy doesn’t sound like the same company as your website, because two different people are writing them.
- You’re running paid or organic campaigns that need volume — a batch of hooks and variants, not one clever line.
What's included
- A brief covering the offer, the platform, and the specific hook angles worth testing
- A full batch of ad and/or social copy, drafted from the same messaging your other assets use
- Hook and headline variants built for testing, not a single best guess
- One structural edit pass cutting anything generic or off-brand before delivery
- Defined revision rounds (1 / 2 / 3 by tier)
- Delivered organized by platform and format, ready to load into ad manager or a scheduling tool
How this one runs
Brief
We agree the offer, the platform, and which hook angles are actually worth testing before writing a batch against all of them blind.
Draft
We draft a full batch — hooks, body copy, CTAs — pulling from the same messaging your website and emails already use.
Edit
We cut anything generic enough to belong to any company, and keep only the variants worth testing.
Delivery
Copy arrives organized by platform and format, ready to load into ad manager or your scheduling tool, with revision rounds available.
A DTC home-goods brand, ~2,000 SKUs
When the same DTC home-goods brand from our landing-page and email work asked us to extend the same message into paid social, we reused the landing page’s opening line — the one built around their actual customer’s hesitation — as the hook for a new ad set, replacing generic "Shop Now" creative. Click-through rate was up 2.1x on the new set compared to what it replaced.
Packages
ESSENTIAL
$780.001 campaign, 10 ads
- Mix of headline/body variants
- Delivery
- 5 business days
- Revisions
- 1 round included
Digital delivery — no shipping. Cancellation & revisions →
PROFESSIONAL
$1,950.003 campaigns, 30 assets
- Assets across ads and social posts
- Delivery
- 10 business days for the first batch
- Revisions
- 2 rounds included
Digital delivery — no shipping. Cancellation & revisions →
AUTHORITY
$3,600.00Quarterly campaign retainer
- A full quarter of campaign copy, delivered in batches as campaigns launch
- Delivery
- 15–20 business days for the first batch
- Revisions
- 3 rounds included
Digital delivery — no shipping. Cancellation & revisions →
CUSTOM
Multiple simultaneous campaigns, or multiple brands?
Multiple simultaneous campaigns, a full always-on social calendar, or copy across more than one brand — tell us the volume.
Talk through scopeFrequently asked questions
Do you handle the media buying or platform setup?
No — we write the copy: hooks, body, CTAs, organized by platform and format. Media buying, targeting, and platform setup are outside this service.
How many variants do we actually get per campaign?
It depends on tier — Essential is one focused campaign’s worth (10 ad units, not 10 wildly different concepts); Professional and Authority include more variants specifically because testing needs volume to mean anything.
Will our social copy sound different from our website copy?
That’s the specific problem this service is built to avoid — copy is drafted from the same messaging your other assets use, so a reader who’s seen your website and then your ad recognizes the same company.
Can you write for a specific platform?
Yes — tell us the platform and its format constraints (character limits, hook structure, whether it’s feed, story, or in-stream) at kickoff and we write to fit them.
What if a campaign underperforms once it’s live?
We can’t control targeting, budget, or creative (image/video) — those sit outside copy. What’s included is a defined revision round to adjust the copy itself if something about the message isn’t landing.
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